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Profit from the Full Journey

We help airlines grow ancillary revenue through experiences your customers will never forget—and love your brand for.

Move faster – Evolve smarter

The science driving airlines ancillary journey

AncillaryBox empowers airlines to unlock high-margin ancillary income through data-driven solutions, proprietary targeting algorithms, and a merchandizing toolkit designed for maximum impact.

Move faster – Evolve smarter

Leading ancillary revenue strategy

The AncillaryBox team combines the functional expertise of state-of-the-art data science, digital merchandizing and commercial experience at over 100 airlines in the development of leading ancillary revenue solutions.

Our Products

The platform driving the next level of ancillary growth

AncillaryBox AI.D

Destination Content

The AI. D platform aggregates bookable experiences—including in-destination tours, activities and transfers—from multiple top-tier sources, and enables airline-led curation aligned with your customer base, brand values, and cultural context.

AncillaryBox AI.R

Reach Solutions

AI. R delivers a toolkit of experience merchandizing options for reaching customers in post booking touchpoints, driving higher revenue per passenger—with no heavy technical lift.

AncillaryBox AI.M

Targeting Engine

AI. M unites travellers’ itinerary data with AncillaryBox’s proprietary algorithms to personalize ancillary offerings at scale and boost conversion, from the time of booking through to in-destination touchpoints.

Consulting

The services driving the next level of ancillary growth

Move faster – Evolve smarter

Advisory commercial consulting

Our team of former executives from leading LCCs and FSCs with proven track records deliver targeted advisory services focused on ancillary revenues, distribution, revenue management and branded fares.

Text: Ancillary Revenues, Distribution, Branded Fares and Revenue Management

Our Team

The people driving the next level of ancillary growth

David Hoppin

Chief Executive Officer

David has an extensive background with data and web solutions, having previously been CEO at Diio which helped launch IATA DDS that grew into the world’s largest ticketing database with 10 billion+ records. After the sale of Diio, David has now shifted his focus to ancillary revenues.

Kim Walbridge

Chief Customer Officer

Kim has 20+ years leadership experience in digital strategy, marketing and e-commerce. In 16 years at Air New Zealand he led numerous projects to grow direct revenue and margin, including global market expansion, new commercial propositions and ancillary partner integrations.

Swavek Brzeski

Chief Technology Officer

The former Director Revenue Business Intelligence at United Airlines, Swavek has spent the last twenty years focused on business intelligence, data analytics and developing of web solutions.

Baddý Sonja Breidert

Advisory Board Member

Baddy is the CEO and co-founder of 1xINTERNET, a digital software company specializing in Drupal-based solutions. Baddý has served as the Chair of the Drupal Association Board of Directors, where, she earned the prestigious Aaron Winborn Award in 2020, recognizing individuals who demonstrate outstanding commitment to the Drupal community.

Charlie McKee

Advisory Board Member

Charlie has been devising enterprise-grade retailing solutions for airlines, hotels and travel tech companies for more than 30 years. Past positions include senior leadership, chief marketing or commercial officer positions at Virgin Atlantic, Air Canada, Sabre, Lastminute.com, Delta Hotels & Resorts and the Canadian Tourism Commission among others.

Christina Fischer

Advisory Board Member

Christina has more than twenty years experience in aviation, e-commerce, sales, digital marketing and social media. She has been working for Star Alliance, in the USA and Germany, managing airline boards with representatives of up to 26 airlines, as well as digital agencies and global IT vendors.

Dagmar Gaede

Advisory Board Member

Dagmar has 10+ years experience as a senior leader in digital and e-commerce payment products. She held leadership roles at PayPal, J.D.Power & Associates/McGraw-Hill and Oxford University. Dagmar holds an MA (Oxon) and MBA from Oxford University, where she also studied as a Rhodes Scholar for Germany.

Rob Gurney

Advisory Board Member

Rob Gurney is the former CEO of the oneworld global alliance (with members including American Airlines, British Airways, Cathay Pacific and 12 other global airlines). Prior to this, Rob held executive roles with British Airways, Qantas Airways Limited and Emirates. Rob was also the Chief Executive Officer for Helloworld Limited, and now serves on a number of aviation and travel tech boards.